Every day, we see the power of Asian marketing via mass media, so it’s a little disconcerting to hear the pervasive but false notion that Asian-American mass media are dying. As an AdAge author reports, “media organizations addressing the information needs of Asian-American communities throughout the country grew by more than 300%” over the last couple decades. This is precisely the growth and vitality we expect to see in conjunction with such a fast-growing and vital ethnic community. Thanks to the overwhelming popularity of these media, our clients have seen tremendous success with Asian marketing through our print advertising resources. Feel free to peruse our portfolio for samples of this work, or to contact us to find out which Asian marketing services might make sense for your organization.
