You may already have seen our strong portfolio of Asian marketing work for restaurants and other food-industry clients. But did you know that Asian marketing is also a major revenue-builder for other businesses in the food industry, such as manufacturers and grocery stores? One study found that “over a third of Asian households spend more than $100 weekly on groceries.” Although more information on the distribution of grocery spending would be helpful in drawing comparisons, this figure still represents millions of households that greatly exceed the $72-per-week average of grocery expenditures nationwide. If you are interested in learning more about connecting with the Asian-American community on its own terms and capturing a larger portion of these expenditures, ask us how Asian marketing can help you make that a reality.
