Yet more research, summarized here, has shown the unprecedented affluence of the Asian-American population (and the implicit importance of Asian marketing services). Indeed, Asian-Americans constitute about 5% of the US population, but close to half of all households with an annual income of over $200,000. Combined with the fact that Asian-Americans also spend about 22% more on necessities ranging from homes to education to clothing, Asian marketing is particularly prudent for any organization whose products or services are targeted at luxury, upscale, or otherwise high-end consumers.
