Asian marketing can help virtually any organization better relate to and benefit from the emphasis many Asian-Americans place on family. The US Census Bureau’s American Community Survey found that about 3/4 of Asian households are families, compared to only 2/3 among non-Hispanic whites. The Asian-American average household size of 3.0 individuals is also significantly higher: 20%, to be exact. What does this mean in terms of marketing strategy? Above all, it means that Asian marketing ought to be a high priority for family- and couple-oriented businesses, as such households are especially concentrated in the Asian-American community. Asian Ad Marketing has assisted in developing and monitoring Asian marketing campaigns for a wide variety of clients, from doctors to diners, and we encourage you to contact us and put our expertise to the test!
