Recent research has shown that print media have the highest penetration in the Asian-American market, which certainly helps explain the success our clients have had with our Asian marketing opportunities in our magazines, guide books, and other publications. Furthermore, the same study found that Asian-Americans “prefer to be reached and targeted through in-language advertising.” When one considers that Asian-Americans constitute about 5% of the US population, it becomes evident that Asian marketing is the key to reaching large groups that may have been unexposed to, or less comfortable with, previous advertising campaigns. Contact us to learn more about how our Asian marketing services can make a stronger presence in the Asian-American community a reality for your organization.
