Asian marketing can help virtually any organization better relate to and benefit from the emphasis many Asian-Americans place on family. The US Census Bureau’s American Community Survey found that about 3/4 of Asian households are families, compared to only 2/3 among non-Hispanic whites. The Asian-American average household size of 3.0 individuals is also significantly higher: 20%, to be exact....
Young populations, with their upward mobility and generally keener interest in technology and other trends, are quite valuable to many of our Asian marketing clients. It turns out that the average age of the Asian-American population is over a year below that of the entire US, and over 5 years below that of the non-Hispanic white majority. Furthermore, the American Community Survey (to which...
Our Asian marketing in real estate are keenly aware of the fact that the median Asian-American home value is approximately twice that of the US population as a whole. This is likely due to the concentration of Asian-Americans in or near urban centers (the Seattle area being one of the most significant), where housing prices are significantly higher than those in more rural locations. Asian...
You may already have seen our strong portfolio of Asian marketing work for restaurants and other food-industry clients. But did you know that Asian marketing is also a major revenue-builder for other businesses in the food industry, such as manufacturers and grocery stores? One study found that “over a third of Asian households spend more than $100 weekly on groceries.” Although more...
Every day, we see the power of Asian marketing via mass media, so it’s a little disconcerting to hear the pervasive but false notion that Asian-American mass media are dying. As an AdAge author reports, “media organizations addressing the information needs of Asian-American communities throughout the country grew by more than 300%” over the last couple decades. This is precisely the growth...
When it comes to fashion, Asian-Americans are the biggest spenders of all young people, according to a new survey. Asian-American teens fork out about $141 per month on clothing, more than any other group of high school or college students. Asian marketing campaigns designed with young people in mind may be excellent sources of revenue for fashion-industry businesses, especially as the back-to-school...
Much of the power of Asian marketing is due to its engagement of Asian-Americans in their own language and on their own cultural terms. As you may know, we offer print advertising opportunities in Chinese, Japanese, Korean, and Vietnamese; according to the 2004 American Community Survey, just these four groups constitute over half of the entire Asian-American population (approximately 52%, to be more...
While we didn’t need exactly need further convincing of the value of Asian marketing in Seattle, readers may be interested to learn that our metropolitan area, despite being 19th in overall population, is the 8th-biggest Asian-American market in the country. Keeping in mind that Asian-Americans form the nation’s wealthiest and fastest-growing demographic, one which remains largely untapped,...
If you’re considering running an Asian marketing campaign in the Seattle area, then perhaps you’re already aware that Washington State has the nation’s fourth-highest concentration of Asian-American residents, at about 6.3% of the state’s total population (without counting individuals at institutions like the University of Washington, which draw Asian-Americans from across the country)....
Recent research has shown that print media have the highest penetration in the Asian-American market, which certainly helps explain the success our clients have had with our Asian marketing opportunities in our magazines, guide books, and other publications. Furthermore, the same study found that Asian-Americans “prefer to be reached and targeted through in-language advertising.” When one considers...