Yet more research, summarized here, has shown the unprecedented affluence of the Asian-American population (and the implicit importance of Asian marketing services). Indeed, Asian-Americans constitute about 5% of the US population, but close to half of all households with an annual income of over $200,000. Combined with the fact that Asian-Americans also spend about 22% more on necessities...
Asian-American buying power has likely exceeded the half-trillion dollar mark.
No, that’s not a typo, as this University of Georgia report confirms. This amount (a project $509 billion as of 2009, to be specific) is an astounding 89% increase from the year 2000, and demonstrates the value of targeting this demographic through Asian marketing. Since the Asian-American population is already...
Asian-American households’ median income is over $76,000, the highest in the nation, according to US Census Bureau data. Our clients’ experience has repeatedly indicate that Asian marketing campaigns, which connect with Asian-Americans in their own languages and via culturally relevant messaging, can be expected to yield significant increases in revenue. Contact Asian Ad Marketing to learn...
