Tag " asian marketing services"

Asian marketing can help virtually any organization better relate to and benefit from the emphasis many Asian-Americans place on family.  The US Census Bureau’s American Community Survey found that about 3/4 of Asian households are families, compared to only 2/3 among non-Hispanic whites.  The Asian-American average household size of 3.0 individuals is also significantly higher: 20%, to be exact....

Young populations, with their upward mobility and generally keener interest in technology and other trends, are quite valuable to many of our Asian marketing clients.  It turns out that the average age of the Asian-American population is over a year below that of the entire US, and over 5 years below that of the non-Hispanic white majority.  Furthermore, the American Community Survey (to which...

Our Asian marketing in real estate are keenly aware of the fact that the median Asian-American home value is approximately twice that of the US population as a whole.  This is likely due to the concentration of Asian-Americans in or near urban centers (the Seattle area being one of the most significant), where housing prices are significantly higher than those in more rural locations.  Asian...

You may already have seen our strong portfolio of Asian marketing work for restaurants and other food-industry clients.  But did you know that Asian marketing is also a major revenue-builder for other businesses in the food industry, such as manufacturers and grocery stores?  One study found that “over a third of Asian households spend more than $100 weekly on groceries.”  Although more...

Every day, we see the power of Asian marketing via mass media, so it’s a little disconcerting to hear the pervasive but false notion that Asian-American mass media are dying.  As an AdAge author reports, “media organizations addressing the information needs of Asian-American communities throughout the country grew by more than 300%” over the last couple decades.  This is precisely the growth...

Recent research has shown that print media have the highest penetration in the Asian-American market, which certainly helps explain the success our clients have had with our Asian marketing opportunities in our magazines, guide books, and other publications.  Furthermore, the same study found that Asian-Americans “prefer to be reached and targeted through in-language advertising.”  When one considers...

Yet more research, summarized here, has shown the unprecedented affluence of the Asian-American population (and the implicit importance of Asian marketing services).  Indeed, Asian-Americans constitute about 5% of the US population, but close to half of all households with an annual income of over $200,000.  Combined with the fact that Asian-Americans also spend about 22% more on necessities...