Tag " asian marketing"

Asian marketing can help virtually any organization better relate to and benefit from the emphasis many Asian-Americans place on family.  The US Census Bureau’s American Community Survey found that about 3/4 of Asian households are families, compared to only 2/3 among non-Hispanic whites.  The Asian-American average household size of 3.0 individuals is also significantly higher: 20%, to be exact....

Young populations, with their upward mobility and generally keener interest in technology and other trends, are quite valuable to many of our Asian marketing clients.  It turns out that the average age of the Asian-American population is over a year below that of the entire US, and over 5 years below that of the non-Hispanic white majority.  Furthermore, the American Community Survey (to which...

You may already have seen our strong portfolio of Asian marketing work for restaurants and other food-industry clients.  But did you know that Asian marketing is also a major revenue-builder for other businesses in the food industry, such as manufacturers and grocery stores?  One study found that “over a third of Asian households spend more than $100 weekly on groceries.”  Although more...

Every day, we see the power of Asian marketing via mass media, so it’s a little disconcerting to hear the pervasive but false notion that Asian-American mass media are dying.  As an AdAge author reports, “media organizations addressing the information needs of Asian-American communities throughout the country grew by more than 300%” over the last couple decades.  This is precisely the growth...

When it comes to fashion, Asian-Americans are the biggest spenders of all young people, according to a new survey.  Asian-American teens fork out about $141 per month on clothing, more than any other group of high school or college students.  Asian marketing campaigns designed with young people in mind may be excellent sources of revenue for fashion-industry businesses, especially as the back-to-school...

Recent research has shown that print media have the highest penetration in the Asian-American market, which certainly helps explain the success our clients have had with our Asian marketing opportunities in our magazines, guide books, and other publications.  Furthermore, the same study found that Asian-Americans “prefer to be reached and targeted through in-language advertising.”  When one considers...