Much of the power of Asian marketing is due to its engagement of Asian-Americans in their own language and on their own cultural terms. As you may know, we offer print advertising opportunities in Chinese, Japanese, Korean, and Vietnamese; according to the 2004 American Community Survey, just these four groups constitute over half of the entire Asian-American population (approximately 52%, to be more exact). When it comes to Asian marketing, this means we are able to help customers consolidate their print marketing campaigns–offering “one-stop shopping,” so to speak–thanks to our extensive network of print resources for Asian marketing, and thus bring even more efficiency and coordination to your marketing efforts.
